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The Ukraine versus England match made internet history on the 10th October 2009 by becoming the largest internet pay to view sports broadcast in the UK.

Marketed, produced and streamed by digital specialists Perform (www.performgroup.com) in conjunction with international football agency and rights holder Kentaro (www.kentarogroup.com), the match attracted nearly 500,000 viewers and was streamed across a number of ISP, Publisher and Bookmaker partner sites.

This pioneering event was the first to be broadcast solely on the internet and in cinema outlets only, after rights holders Kentaro (www.kentarogroup.com) decided the internet delivered the most viable option to reach a wide audience and subsequently selected Perform (www.performgroup.com) who stream over 15,000 live events per year, to develop the platform and market the match to fans around the country.

For more information on Kentaro or Perform, please visit the below websites: